Thursday, January 14

Why My radeo matters – The case for music curation

My radeo helps you share songs with your friends and discover new music. We think this project is part of a larger trend – the growing need for curation of music.

1. There are more songs than ever before

Imagine the amount of music that is available across generations and music genres. Some of my friends have over 200GB of music with 20k plus songs (most of which I have never heard and probably never will)

2. Its hard to keep up with new songs

With the rise of digital song making tools and the internet as a media publishing channel, the rate of publishing songs has increased dramatically. Thousands of new songs are released every day. For example, some genres such as Hip Hop have a strong mixtape culture which encourages artists to release several albums a year.

3. Traditional discovery channels aren’t personalized or fast enough

There are only few music radio stations in every given town or city and those stations have limited time slots so they have to stick to small playlists. They also typically have to cater to the “mainstream” in order to serve the broadest audience possible.

Music blogs, iTunes, and online music sites like Pandora and Last.fm help you discover new music but they also can’t keep up.

Lots of good new music slips through the cracks.

4. Your friends can help

Your friends typically know what type of music you like and why.  They already share songs with you during parties and car rides. Also, many of them share songs with you via Facebook and Twitter.

Even when you don’t like the same artists or types of music, your friends’ tastes influence you and your tastes influence them. The context that you give to the music – why you like it and how it makes you feel - make a world of difference

These ideas are inspired by an article - "Can 'Curation' Save Media?"  by Steve Rosenbaum, a talk by my good friend Greg Hochmuth on Design Patterns for Smarter Crowds (video | PPT) and a fun video made a couple years ago by a Professor for his media class – “The Machine is Us/ing Us”

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